Colin Kaepernick and Nike: The good with the bad

Do you think Colin Kaepernick ever gets sick of his agency being stolen from him? I do. I get sick of it. I mean, if every time I did something people went out of their way to find whatever they could to be offended by and no one even tried to understand why I did that thing, I’d probably get sick of that pretty quickly.

What will it take to get some of these white people to actually acknowledge just one of the things Colin Kaepernick is talking about?

I mean, he says, “Let’s talk about police brutality.”

Here are their responses so far:

“No.”

That’s it. That’s all of their responses. Sure, it’s dressed up a little bit. Sometimes it sounds like

“That’s not how you address this issue.”

“Shut up and do your job!”

“Protest on your own time!”

“I don’t agree with what he’s saying, but I respect his right to say it!”

“Nike is bad!”

All of those responses are a refusal to address the issue.

And that one about Nike though…

There’s a man starving to death. He’s crawling slowly, panting. Dying. Then he finds, of all things, a Twinkie. He unwraps it and takes a bite. He immediately starts to improve. His blood sugar begins to balance. His heart rate evens out. His vision is clearing. He begins to take a second bite, but just before he can a very well-fed man with a mouthful of cupcakes interrupts him to explain how just how unhealthy Twinkies are.

The well-fed man doesn’t see the situation of the starving man. He doesn’t give the starving man healthy food or show him how to get it. He definitely doesn’t consider what could have led to their food disparity in the first place. No. Instead the well-fed man continues to lecture the starving man, all the while convinced he is helping. But he’s not helping. Can’t even understand him, talking with his mouth full like that.

Right now, this is how it feels to listen to some of these white people talk about Colin Kaepernick and Nike.

Like it or not, our world is run by governments or corporations. Too often it’s just a terrible knot of the two. As a Black person, I look at the government side and I don’t see myself represented. But from the police all the way up to the president, what I do see is a whole lotta motherfuckers who’d just as soon see me in prison or dead.

Then I look to the corporate side. Not much there either, but now I see Nike. I know it’s not ideal. It’s not even good, but it’s a whole lot more than what I had just a few days ago.

Yes, I know Nike does some very evil things and no, and there’s no excusing it. They exploit brown people in every way around the globe. But what they’re doing right now, giving voice to a man who is trying to stop the police from killing me and mine, it’s a good thing.

Both things can be true.

Yes, they are just trying to capitalize on a social justice movement, but they’ve also supported LeBron and Serena.

Both things can be true.

The American Broadcasting Company (ABC) is evil. Giant media conglomerates perpetuate all the evils in the world. The whole planet would be infinitely better off without any of them. But ABC brought us Shonda Rhimes, who has helped to normalize Blackness in immeasurable ways. You don’t stop the evil that is ABC by clutching your fucking pearls at Shonda Rhimes.

Black and brown suffering on one part of the world does not cancel out Black and brown suffering on another part of the world. It’s not zero sum.

Both things can be true.

But really, the thing is this. I don’t give a fuck what you think of Kap’s choice of corporate sponsor if:

  • You haven’t already stolen the agency from every white public figure with a corporate sponsor.
  • You haven’t acknowledged that the actual problem is a world in which a Black man needs a corporate sponsor for you to even acknowledge him.
  • You own shoes or clothes or a car or a device or any other goddamned thing produced by brown, enslaved hands.

We live in a world of corporate hegemony that is an overwhelming horror tangled into a generations-long knot made from every kind of string, wire, rope and chain. It’s a knot that needs to be untied and I hope you’re one of the people trying to untie it. I just hope you’re not gonna spend all your time on these goddamn shoelaces.


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Photo of Nike campus courtesy of Nike Inc.

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